OUR PASSION
GOOD HEALTH IS AT THE CENTER OF EVERYTHING WE DO. THAT’S WHY WE’VE MADE IT OUR PERSONAL MISSION
TO MAKE JBA’S NUTRITION EASY TO UNDERSTAND, SO YOU CAN PURSUE GOOD HEALTH WITHOUT COMPROMISE.
WE DO IT BY CRAFTING PRODUCTS THAT ARE JUST AS EFFECTIVE AS THEY ARE DELIGHTFUL, DELICIOUS AND CONVENIENT.
BECAUSE WE KNOW WHEN SOMETHING FEELS GOOD, YOU’RE A LOT MORE LIKELY TO DO IT.
A new way to get your nutrients
At JBA™, we know firsthand the power of nutritional supplements to impact the way you look and feel. But swallowing a bunch of pills every day can get tiresome. (There’s a reason it’s called “pill fatigue.”) Luckily, there IS another way!
One day, our founder Tracy Nguyen was hosting a game night for her friends and decided to serve mocktails. A little orange juice, a little strawberry, a little pomegranate, a little mint, and soon she had herself a delicious drink.
Tracy hadn’t taken her collagen yet that day, so she decided to open some collagen capsules, add them to the mocktail, and see if they dissolved. Sure enough, they did — without affecting the taste of the drink one smidge! That’s when she had her eureka moment. All her friends agreed that if they could get their collagen in a drink this tasty, they would take it every day.
Within a month, Tracy had created her first pilot batch of what is now JBA’s Collagen Mocktail™. Realizing she had hit nutritional gold, Tracy considered some other drinks she enjoyed regularly, like the steaming cup of Vietnamese coffee that started her day and the indulgent cup of hot cacao that perked up her afternoon.
Inspired, Tracy went on to formulate JBA’s Hot Cacao and Caffe Latte lines of products. The end result is multi-functional drink powders that are so rich, flavorful, and delicious, you’ll look forward to taking your supplements!
Our mission
PROVIDE INNOVATIVE PRODUCTS BY INCORPORATING OUR “EAST MEETS WEST” PHILOSOPHY THROUGH RESEARCH AND DEVELOPMENT, ESPECIALLY USING OUR PROPRIETARY FERMENTATION TECHNOLOGY.
